What makes a dog treat crunchy (and why dogs prefer it)

A crunchy dog biscuit is baked at a low moisture level so the structure stays firm instead of turning chewy. That firmness is what produces the audible snap when your dog bites down.

Dogs tend to engage longer with crunchy treats than soft ones. The resistance makes the treat feel like an activity rather than a single swallow, which is part of why biscuits have stayed popular for over a century.

Crunchy biscuits are also practical: they break cleanly into halves and quarters, so one biscuit can become several training rewards. That's why we bake every Benefit flavor to a firm crunch and offer both 7 oz and 1 lb bags.